Search engine optimization (SEO) is the process of calculating and adjusting the distribution of keywords in HTML documents so that the page as a whole performs well in search engine terms.
Well optimised pages will rank towards the top of results pages produced by Google, Yahoo, MSN and others.
The prominence, frequency and distribution of keywords on a page are measurements of...
keyword position relative to the beginning of the document
number of occurrences of a keyword for the page as a whole and for parts of the page
the spread of keywords over key areas of a page
We use market leading software to calculate and fine tune these attributes for best results.
SEO complements PPC (pay per click) methods of traffic generation and can make the difference between a top ten position and being lost somewhere amongst a plethora of competing sites.
Whether you are starting from scratch or have an existing site that you want to optimise, we provide an on-going service that includes regular monitoring, analysis, refinement and submission.
Thorough keyword analysis.
Good title and meta tag copy.
Optimum keyword placement for prominence, frequency and distribution.
Manual submission to selected on-line directories.
Continual monitoring of search engine rank and visitor requests by keyword phrase.
Visible
websites
get
more
traffic
"...SEO is an essential part of any
on-line marketing strategy"